projects
Campaign: Admitted Student Day
Goal: To encourage students who were admitted to the college to attend an "Admitted Student Day" event.
I made three separate videos following the "Adult Swim Trend". Each video represented the theme for the visit day: general admission, athletics, and music.
Valentine's Day | Friday Flowers
Goal: To show Valentine's Day in a broader lens and lean into a campus tradition of gifting flowers on Friday.
I incentivized students with a free Friday Flower if they told us who they will give it to. The answers we received were authentic and genuine.
"Gen Z Edited the Video"
Goal: To participate in current social media trends while encouraging admissions messaging.
The video was filmed with two current student tour guides who were instructed to just talk. I edited the video down highlighting awkward moments in the video to lean into the trend's Gen Z's point of view.
Ole Cup
Goal: To highlight the annual entrepreneurial event for students to pitch business proposals.
We setup a fish eye lens in a bathroom and encouraged student participants to have fun in front of the camera.